Case Study - bee’s bonnet flower shop - packaging
Click here to see full project.
INTRODUCTION:
In my design class, students were to draw a folded up piece of paper out of a hat — this was going to determine the name of our brand (and business).
The project was to create a brand identity for the name we picked.
And so, I ended up with Bee’s Bonnet Flower Shop.
GOAL:
My top priority for this brand was to create a unique packaging that feels personal to each customer who receives/buys the flowers from Bee’s Bonnet.
CHALLENGES:
People rearrange their flowers when they get home
Paper wrapping is usually thrown away
Flowers do not last long
SOLUTION:
I created a packaging that compliments the flowers but also focuses on the presentation of how the bouquet will be given — whether it is for a gift or for yourself.
The importance of this design was to make sure it was convenient but still giving it a personal touch.
The story is — when a customer comes in to pick up their bouquet, the florist will have the already packaged flowers hanging on the hook behind the counter. The customer will receive the flowers and leave the store.
They can either carry the bouquet around their shoulder or hold it by the base. When they go into the car, they can hang the bouquet by the ribbon handles on the car hook.
For the remaining days, the flowers can be displayed on a door, hanging from the ceiling, or even in a glass vase.
✓ Convenient to carry
✓ Different options to display the packaging
✓ Customization — writing the name of receiver
Here are some sketches that helped me decide the final direction of the packaging.
i wanted to somehow make a relation to the name of the brand. While searching the internet, a bonnet is a hat that is tied in the front like the sketch on the left. I also tried to incorporate hexagon shapes to relate it to the bees.
After many trial and errors, I came down to one final design! Making sure the assembly is easy to put together was important as well.
And finally, DETAILS.
Thank you for viewing!